Certa ProPainters, Ltd. Privacy Policy (CANADA)

Last Updated: November 13, 2024

Certa Pro Painters, Ltd. (“we,” or “us,” or “our”) cares about your privacy and recognizes the importance of protecting your Personal Information (defined below). This Privacy Policy describes the kind of information we or our franchises may collect during your visits to our website located at www.certapro.ca and while using our mobile applications such as our CertaOne App (collectively, the “Websites”), when applying for a position with us, and/or during any other online or offline interactions you may have with us in connection with our business (collectively, the “Services”). The Privacy Policy also describes how we use, protect, disclose, retain, and otherwise process your Personal Information, and your options with respect to such processing.

We may modify this Privacy Policy at any time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. If we make material changes to how we collect, use or disclose your Personal Information, we will provide you with advanced notice by the email which we have on file or through a notice on our Websites. https://certapro.ca/terms-of-use/

Personal Information

We collect, use and disclose various types of Personal Information. For the purposes of this Privacy Policy, “Personal Information” means information about an identifiable individual. It does not include de-identified or aggregate information or certain publicly available information.

Your Consent

BY PROVIDING YOUR PERSONAL INFORMATION TO US OR ACCESSING OR USING OUR SERVICES, YOU ARE CONSENTING TO THE COLLECTION, USE AND DISCLOSURE OF YOUR PERSONAL INFORMATION AS SET OUT IN THIS PRIVACY POLICY. IN ADDITION, WE MAY PROVIDE YOU WITH REAL-TIME DISCLOSURES OR ADDITIONAL INFORMATION ABOUT THE PERSONAL INFORMATION HANDLING PRACTICES OF SPECIFIC PARTS OF OUR SERVICES. SUCH NOTICES MAY SUPPLEMENT THIS PRIVACY POLICY OR PROVIDE YOU WITH ADDITIONAL CHOICES ABOUT HOW WE PROCESS YOUR PERSONAL INFORMATION.

We may use and disclose your Personal Information in accordance with the consent that you provide, whether explicit or implied, and in accordance with applicable privacy laws.

Form of Consent

When we collect, use or disclose your Personal Information we will generally obtain your consent. Most of the time, we will obtain your consent before or at the same time we collect your Personal Information. In some instances, however, we may seek your consent after we have collected your Personal Information if we wish to make an additional use or disclosure of your Personal Information where we do not already have your consent for that new use or disclosure.

Depending on the circumstances, your consent may be express or implied. Express consent would arise if you specifically consented to a particular use or other processing of your Personal Information. Express consent can be given orally, electronically or in writing.

Implied consent can be inferred from the circumstances and, in particular, where the uses, disclosures, or other processing are readily apparent at the time we collect the Personal Information. For example, if you send us an email requesting certain information, we will use the email address in your email to send you the requested information without asking you if we can use the email address for that purpose, your consent will be implied in those circumstances. As well, we will assume your consent to the collection, use, disclosure, and other processing of your Personal Information for a particular purpose if you voluntarily provide the information for that purpose (e.g., when you complete one of our online forms or request a quote from us).

As well, this Privacy Policy describes certain instances in which we may collect, use, disclose, and otherwise process your Personal Information. By providing Personal Information in connection with the Services, we will assume that you have consented to the collection, use and disclosure of Personal Information in accordance with the terms set out in this Privacy Policy unless you inform us otherwise. For greater certainty, if you do not consent to certain collection, use and disclosure of your Personal Information, it may limit the manner in which you can make use of the Services and to otherwise interact with us.

Certain Personal Information We Collect, From Where We Collect It, Why We Collect It, and With Whom We Share It

The following chart describes certain categories of Personal Information we may collect about you and, for each category, where and why we collect it, and the categories of entities with which we may share your Personal Information:

 

Category of InformationSources of InformationPurpose of Information Collection                                    
Personal Identifiers; First and last Name, email address, phone number, home address, business address, zip code.

 

We collect personal identifiers from your use of the Services, your use of the Website, your submission of various contact forms on the Website, your interaction with employees of  our franchised businesses, the CertaOne Mobile Estimating App, third-party lead sources, business brokers, and other third party vendors.

 

We collect personal identifiers to provide our Services, communicate with you, to conduct research, to comply with applicable laws, to provide assistance to franchised businesses, and to market our Services and franchise ownership opportunities to you.  We may share or disclose personal identifiers to our franchised businesses, vendor partners, marketing agencies, and other third parties that we work with to help perform those functions.

 

Internet or other electronic network activity information, including device and browser type, IP address, browsing and search history, and information regarding your interaction with our Website and our advertisements.

 

We collect information about your internet activity from browser cookies, pixel tags, and other similar tracking technologies.We collect information about your internet activity to market our Services to you, perform data analysis, conduct business and consumer research, , and to determine whether you may need assistance navigating or using our Website. We may share or disclose internet activity information to franchises, vendor partners, marketing agencies, and other third parties that we work with to help perform those functions.
Commercial Information, including property ownership records, property specifications and details,  business addresses, and business contactsWe collect commercial information from third parties, public sources, from your interactions with our franchised businesses, and from your use of our Services.

 

We collect your commercial information to provide and market our Services to you.  We may share or disclose commercial information to franchises, vendor partners, marketing agencies and other third parties that we work with to help perform those functions.
Audio InformationWe record audio information when you call our customer service number.

 

We collect audio recordings of calls to our customer service number for training purposes and for quality assurance.   We may share or disclose audio information with franchises and with the third party responsible for handling calls to the customer service line.

 

Visual InformationPhotographs of Residential and Commercial PropertiesWe collect visual information such as photographs of properties to assist in providing estimates for Services, provide our Services to you, and for use in our marketing materials. We may share or disclose visual information to franchises, vendor partners, marketing agencies and other third parties that we work with to help perform those functions.

 

Financial InformationWe may collect certain payment information from users of our Services.  We collect financial information provided to us by applicants for franchise ownership, such as information about your assets, income, and property ownership, and business interests.

 

We collect payment information when you purchase our Services.  We collect financial information from applicants for franchise ownership to assess their creditworthiness, ensure that they have adequate capital to invest in running a franchised business, and assist in verifying their fitness as a business owner. We may share or disclose financial information to franchises, vendor partners, and other third parties we work with to help perform those functions.
Educational and Employment history InformationWe collect educational history and employment information from job applications, applications to become a CertaPro Painters franchised business owner, third party recruiters, and business brokers.We collect educational and employment history to evaluate your qualifications for job roles and franchised business ownership. We may share or disclose educational or employment history information to vendor partners and other third parties we work with to help perform those functions.
Location Information, including city, state and country.We collect location information through your IP address.We collect location information to identify the nearest franchise location to you and provide you with relevant offers, deals, and information relating to your location.  We may share or disclose location information to marketing agencies, vendor partners, and other third parties.

Franchises

The services of Certa Pro Painters are provided through independently-owned and operated franchises. In that regard, we provide a number of services to support our franchises. As such, a franchise may provide your Personal Information to us to enable us to assist that franchise with its operations and, as such, we may use your Personal Information in order to provide that assistance. Some instances where a franchise may provide your Personal Information to us are set out in the chart above.

Service Providers

We may engage certain service providers located in Canada and the United States. Those service providers may provide services such as customer support and payment processing and email marketing  to us to assist us in providing the Services. Other service providers may provide services directly to you at our request. As such, it may be necessary to disclose your Personal Information to these service providers. Some instances where we may provide your Personal Information to a service provider are set out in the chart above.

We will take steps to ensure that these service providers only use and disclose your Personal Information as necessary to provide the services and that they will adhere to the terms of this Privacy Policy and our Terms of Use.

Storage and Processing Information Outside Canada

Certain of our affiliated companies are located in the United States.  As such, we may transmit your Personal Information to our affiliated companies and to third party service providers who are located outside of Canada to assist us in the operation of our business and providing the Services. By providing Personal Information to us, you are consenting to the delivery and the storage, processing and handling of your Personal Information outside of Canada. Please note that many governments around the world can require that organizations under their jurisdiction deliver information, including Personal Information, that is in the control of that organization to the government.

Marketing

With respect to each of the categories of Personal Information we collect as noted in the chart above, we may use your Personal Information to market products and services that we think may be of interest to you, including our own products and services as well as those of our affiliates and third party service providers. In the event that you provide us with information but do not request any services, we may contact you from time to time in accordance with applicable privacy and anti-spam laws to determine if you are interested in obtaining such services or learning more about the services that Certa Pro Painters may be able to provide you.

Additional Information Regarding Our Collection, Use and Sharing of Personal Information

Privacy law permits or requires the collection, use and disclosure of Personal Information without the knowledge or consent of the individual in certain circumstances. We reserve the right to collect, use and disclose your Personal Information in these circumstances without your knowledge or consent, including in one or more of the following circumstances:

  • In order to comply with and/or enforce our legal rights and obligations: We and our Canadian, US and other foreign service providers may provide your Personal Information in response to a search warrant to other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable Canadian, U.S. or other law or legal process, which may include lawful access by US or foreign courts, law enforcement or other government authorities. Your personal information may also be disclosed where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.
  • In the context of a merger, bankruptcy or corporate reorganization: We may disclose and transfer your personal information to a subsequent owner, co-owner, or operator of CertaPro, or in connection with a merger, consolidation, restructuring, the sale of all or substantially all of our interests and/or assets (i.e., a bankruptcy proceeding), or other corporate change. We will notify you with any choices you may have regarding your personal information when we are engaged in a merger, bankruptcy, or corporate reorganization.
  • Where we believe in good faith that an applicable law requires it or to respond to an emergency or otherwise protect the rights, property, safety, or security of our business, third parties, visitors to our Websites or the public.

We may monitor your use of our Websites to ensure the proper use and operation of the same and your compliance with our Terms of Use related to our Websites or other related agreements and in connection with the protection of the security and safety of our business, computer systems, software, Personal Information and other data.

We may also share Personal Information with any person to whom we transfer any of our rights or obligations under any agreement, or in connection with a sale, merger or consolidation of our business or other transfer of our assets, whether voluntarily or by operation of law, or who is otherwise deemed to be our successor or transferee.

Our Use of Cookies and Analytics

We and our third-party service providers may send text files (e.g., “cookies” or other cached files) or images to your web browser. Such text files and images are used for technical convenience to store information on your computer. For instance, we may use a cookie to store form information that you have entered so that you do not have to enter such information again. We use information stored in such text files and images to customize your experience on our Websites,  to monitor the use of our Websites including site traffic, to determine information about your devices and internet connection, including your IP address, operation system and browser type, to convey useful information about your interests, and to personalize any future visits you make to our Websites. This helps us to improve our Websites and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns;
  • Store information about your preferences, allowing us to customize our Websites according to your individual interests;
  • Speed up your searches; and
  • Recognize you when you return to our Websites.

You may set your browser to notify you when you receive a cookie. Many web browsers also allow you to block cookies. If you block cookies you may not be able to access certain parts of our Websites. You can disable cookies from your computer system by following the instructions on your browser or at www.youradchoices.ca/choices/.

Google Analytics

We use Google Analytics to evaluate the use of our Websites. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit the Websites, what pages they visit, when they do so, and what other websites they visited prior to visiting our Websites. Google Analytics may collect your IP address, data related to the device/browser you are using, and other information about your use of our Websites. Google Analytics provides us with statistical information about the use of our Websites. We use this information to understand our visitors and to improve our Websites. We cannot associate any of this information with any particular visitor.

Google Analytics collects information on your activities on our Websites and may associate it with other information that they may have collected and they may use all of this information for their own business purposes. See https://policies.google.com/technologies/partner-sites for more information on Google’s privacy practices with respect to websites that use Google services or to opt-out of the use of Google Analytics.

Do Not Track

“Do Not Track” is a privacy preference that users can set in certain web browsers. We do not comply with automated browser signals regarding tracking mechanisms, which may include “do not track” instructions.

Links to Third Party Websites and Social Media Platforms

The Websites may present links to other websites. We provide links to third party websites as a convenience to users and these links are not intended as an endorsement of, or referral to such linked websites. You should be aware that operators of linked websites may also collect your personal information and information generated through the use of cookies when you link to their websites. CertaPro is not responsible for how such third parties collect, use or disclose your Personal Information, so it is important to review their privacy policies and terms of use before providing them with your Personal Information.

Personal Information of Minors

Our products and Services are not directed to minors under the age of 13 and we do not knowingly collect or sell the Personal Information of minors under 16.

How We Keep Your Personal Information Secure

We implement and maintain reasonable security safeguards appropriate to the nature and sensitivity of the Personal Information that we collect, use, retain, transfer or otherwise process. Our reasonable security program is implemented and maintained in accordance with applicable law and relevant standards. However, there is no perfect security, and reasonable security is a process that involves risk management rather than risk elimination. While we are committed to developing, implementing, maintaining, monitoring and updating a reasonable information security program, no such program can be perfect; in other words, all risk cannot reasonably be eliminated. Data security incidents and breaches can occur due to vulnerabilities, criminal exploits or other factors that cannot reasonably be prevented. Accordingly, while our reasonable security program is designed to manage data security risks and thus help prevent data security incidents and breaches, it cannot be assumed that the occurrence of any given incident or breach results from our failure to implement and maintain reasonable security.

Personal Information of Others

You may not provide to us any Personal Information of others unless you have the consent of those individuals or you are otherwise permitted by law to provide us with their Personal Information.

Requests for Access to Personal Information

You have the right to request access to, or correction of the Personal Information we have in our custody and control. Upon your written request, we will provide you with:

  • access to your Personal Information (if any) under our custody or control;
  • information about the purposes for which your Personal Information under our custody or control has been and is being used by us; and
  • the names of persons to whom, and the circumstances in which, your Personal Information has been and is being disclosed by us.

All requests may be subject to reasonable fees and disbursements. Where appropriate to do so, we may require advance payment of a deposit or the entire costs of responding to a request for access to Personal Information.

Requests Must be in Writing

We require that all requests for access be in writing and be signed by the requestor. We require sufficient information and detail from the requestor in order to verify their identity, properly locate the information and respond to the request in accordance with applicable privacy laws.

Limits on Individual Rights to Information

An individual’s ability to access his or her Personal Information under our control is not absolute. For example, we may not provide you with your Personal Information where:

  • the disclosure could reasonably be expected to threaten the safety or physical or mental health of an individual;
  • the disclosure would reveal Personal Information about another individual;
  • the disclosure of the information would reveal confidential commercial information; and/or
  • the Personal Information was collected by us in connection with an investigation or legal proceeding.

Requests for Correction of Personal Information

On request by you, we will correct errors or omissions in your Personal Information or update it where that information is in our custody or control. We require that all such requests be in writing and signed by you. We may require sufficient information and detail from the individual in question in order to verify their identity, properly locate the information and respond.

If you make such a request, we will either:

  • correct or update the Personal Information and, if reasonable to do so, send correction notifications to any third party to whom we disclosed the incorrect information; or
  • decide not to correct the Personal Information but we will retain a record that a correction was requested but not made.

Corrections or amendments will rarely, if ever, be made to opinions, including expert or professional opinions, as opposed to factual information, which may be corrected if in error.

To make a data subject request, please contact marketing@certapro.com.

Our Commitment to Honoring Your Rights

If you exercise any of your rights described in this Privacy Policy, we will continue to treat you fairly.

Changes to This Privacy Policy

As we note above, we will review and update this Privacy Policy as required to keep current with rules and regulations, new technologies and security standards and changes to our business and privacy practices. We will post the updated Privacy Policy to our Websites and we will update the Privacy Policy modification date set out at the top of the Privacy Policy. In certain cases, and if the changes are material, we will post notice of the changed Privacy Policy on our Websites and we will notify you by email.

Accessibility

We are committed to ensuring that our communications are accessible to people with disabilities.
To make accessibility-related requests or report barriers, please contact us at marketing@certapro.com.

Contact Us

If there are any questions regarding this Privacy Policy or our privacy practices or to request a copy of this Privacy Policy in another format you may contact us at marketing@certapro.com or call 1-800-689-7271.